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Apple Stores switch on iBeacon phone sniff spy system

iBeacon on iPhone

Apple has switched on its controversial iBeacon snooping system across 254 US stores.
The fruity firm’s iSpy network allows Apple to watch fanbois as they walk around an Apple store and then send them various messages depending on where they are in the shop.

This might come in handy when visiting an Apple store, for instance, which is offering the latest iStuff. Glance in its direction or wander past and your iPhone will suddenly spring to life, filled with messages about products you haven’t bought yet.
Apple’s iBeacon transmitters use Bluetooth to work out customers’ location, because GPS doesn’t work as well indoors. This functionality was quietly snuck into iOS 7.

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Eric Schmidt posts a cheeky ‘Christmas present’ to Apple iPhone customers

 Apple iPhone customers
What is up with this post? Is there some concern by Schmidt that Apple users might not trust an ordinary Google marketing manager or engineer to write up this procedure? Or perhaps this task was too much for the Google marketing communications department, which could have “placed” a piece of “advertorial” on some blog that potential customers might find with a search engine such as, say, Google?
But those sources might not generate enough trust for Apple users. Hey, if you can trust anything in the Android world, you’ve gotta be able to trust Eric Schmidt, right? Not the ordinary Chairman but the Executive Chairman. (Could this is one of his new duties?)