|Microsoft scared of Chromebooks
It’s pretty much a brick,” says Pawn Stars’ Rick Harrison as he rejects a Samsung Chromebook brought in by an actor playing a customer. Microsoft really doesn’t want you buying this thing.
But why? Just how big of a threat are Chromebooks, Google’s oft-ridiculed web-only laptops, to Microsoft’s core business?
In many ways, 2013 has been the year of the Chromebook for Google. From Acer’s $199 C720-2848 to HP’s $279 Chromebook 11, Mountain View has attracted traditional Windows PC makers to build a variety of low-cost laptops in time for the holidays. While Microsoft had largely ignored the threat since the first Chromebook launched some two years ago, it’s been on the attack in recent weeks as part of its ongoing “Scroogled” campaign. Following the Pawn Stars bit, the company has recruited its own “Ben the PC Guy” to hit the streets for comparisons between Windows 8 and a Chromebook.